“Apple has dropped a 30-day trial offer for its Mac Mini after less than 12 hours. The promotion […] offered a 30-day money-back guarantee, and was available only through Apple’s online store. […] The rapid retraction of the offer prompted plenty of speculation online among bloggers and those in the Mac community.”
“News of the deal quickly spread, and it’s being widely suggested that the offer became rapidly over-subscribed, prompting Apple to withdraw the offer to any further customers. That may have been the intention all along. Some companies pay good money for the kind of coverage the Mac Mini test drive programme has brought Apple, most of it suggesting or at least implying there is very strong demand for the computer.”