The new service, unsurprisingly dubbed Yahoo Music Unlimited, will give downloaders unlimited access to over a million music tracks for US$6.99 [5.42 €] a month, or, alternatively, for US$60 [36.58 €] a year.

The service, which also lets users transfer the songs to compatible portable music players, massively undercuts its rival's services. […]

iTunes, the current online music market leader, provides a different service, preferring to charge users on a song or album download basis, with Apple previously being critical of the subscription model.

Some suspect that they may be pressured into adopting a similar offering once Yahoo's PR machine rolls into action.

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