“While Zune users will be able share music with friends, there’s a catch […]. [The recipients] of shared songs will only be able to listen to them three times or for three days, whichever comes first. […]
Zune accomplishes this amazingly stupid feat by wrapping shared music in a proprietary layer of DRM, regardless of what format the original content may be in. […] What Microsoft has created is a new form of viral DRM. Zune will intentionally infect your music with the DRM virus before passing it along to one of your friends. After three listens the poor song dies a horrible DRM enabled death. Talk about innovation.”
Zune’s Big Innovation: Viral DRM
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