What is “the mar­gin”? It’s that space on a line, in the midd­le, between two ext­re­mes, whe­re the tran­si­tion from “yes” to “no” occurs. If I offe­red you a mil­lion dol­lars for the com­pu­ter you’­re rea­ding this on (for broad defi­ni­tions of ‘com­pu­ting device’), you’d pro­bably take me up on the offer. For 0 dol­lars, you would not. Somew­he­re, in the midd­le, is a num­ber whe­re you’d chan­ge your mind from “nope, won’t sell” to “well… sure, what the heck”. That is, loos­ly defi­ned, a mar­gin. #

David N. Wel­ton: Thin­king at the Mar­gin #